Case study
Marketing
From logo to language, a unified identity built for SaaS growth
Be the Buzz
In the world of B2B SaaS companies, brand recognition is pivotal. We prioritize aligning sales & marketing for partnership-led success for real business outcomes over vanity metrics, focusing on revenue, market positioning, and tangible brand growth.
The challenge
Working with a startup offers a unique sense of freedom, transforming every aspect into a blank canvas filled with possibilities. As the lead designer, my priority was to explore ideas that would enhance their brand messaging. I focused on bold colors that embody their spirit, timeless typography, and a cohesive design that unifies the entire brand.
The approach
We created sleek designs that seamlessly transitioned across various mediums. In this way, their brand identity became an integral part of the creative strategy. We leveraged this strategy across social media, email marketing, website design, and print materials, ensuring a buzzworthy presence.
We don't just create buzz – we shape it to speak the language of your B2B SaaS audience
Design
Art Direction
Brand Kit
From the archive & more
Design behind the exposure management company.
The smarter way for healthcare.
Logofolio 2021.
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Small changes can make a huge difference, art print.
36 days of type. Exploring the creative boundaries of typography and letterforms.
