Case study
Cybersecurity

Shaping brand in a lean cybersecurity startup

Enabling organizations to make informed security decisions.

Enabling organizations to make informed security decisions.

Cisoshare

We deliver result-driven information security solutions for rapidly growing and successful organizations of all industries. We continue to be at the forefront of the security program development domain with a team that has over 20 years of experience.

The challenge

Though our team was small, it was brimming with extraordinary talent. We focused on creating unique visuals that effectively communicated key messages, including educational posts, infographics, thought leadership pieces, and brand partnerships.

"Yesenia has been an asset to the marketing team. Not only does she produce excellent work and provide thorough feedback - she is strong, dependable, creative, and conducts herself with high professionalism."

Miad

Vice President of Marketing and Brand

The approach

We prioritized high-quality topics that delivered valuable resources, including data-driven white papers, insightful blog posts, and engaging video content that addressed critical cybersecurity issues. This approach allowed us to create informative content that reflected the company's commitment to helping customers and organizations make well-informed security decisions.

Creating the shape, voice, and vision behind Cisoshare

Engaging our audience with eye-catching designs and interactive content boosted our visibility and helped us build a vibrant community of informed professionals who recognized Cisoshare as a trusted authority in cybersecurity insights and support.

Engaging our audience with eye-catching designs and interactive content boosted our visibility and helped us build a vibrant community of informed professionals who recognized Cisoshare as a trusted authority in cybersecurity insights and support.

Design

Visual Identity

Design Systems

Typeface

Art Direction

Icon Library

From the archive & more

DESIGN
DESIGN
DESIGN

Design behind the exposure management company.

UX + UI
UX + UI
UX + UI

The smarter way for healthcare.

DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM

Logofolio 2021.

BRANDING
BRANDING
BRANDING

Bringing next-gen beauty tech to life.

GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN

Small changes can make a huge difference, art print.

ILLUSTRATION
ILLUSTRATION
ILLUSTRATION

36 days of type. Exploring the creative boundaries of typography and letterforms.

Creativity takes courage.

Creativity takes courage.

hello@yeseniaguzman.com

hello@yeseniaguzman.com